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Case Study #13 Loeb.jpg

Image icon Case Study #13 Loeb.jpg

This was a campaign to identify and brand a presence within the financial community and the real estate community. It was also importan that the individual executives be real voices but they requested that the portraits be such that they were not instantly recognizable on the street.I chose a chiaroscuro light that originated during the Renaissance.  It is a technique that has been used since in photogrpahy and cinema.